Veopix was chosen among world known firms to head an impactful Visa Fraud Awareness Campaign for the U.S. Embassy. The goal of the campaign was to inform the Mexican population of the risks of crossing the border into the United States, mainly to not fall into the hands of so called “Coyotes”.
We had a radio campaign as well distributing the campaign message during the months of the ¡NO! Acudas A Los Coyotes! Campaign at every local radio station. The radio had a direct impact on more than 500,000+ people during the duration of the campaign.
We created Design and Marketing Strategy along with Print and Media Design Campaign 2014/2015 for the U.S. Embassy Visa Fraud Awareness Campaign. We were able to track all campaign efforts through a private Intranet we designed with week to week statistics, videos, photos, radio spots, movie and all Anti Visa Fraud Efforts within each city in Mexico. ¡NO! Acudas A Los Coyotes! (Anti Human Traffickers and Frauds).
● Research Analysis
● Creative Concept & Strategy
● Marketing Strategy & Implementation
● Intranet Website (weekly campaign updates)
● Motion Graphics Commercial (played before & after movies)
● Radio Spots/Campaign
● Comic Books
● Soccer Ball Design
● Vehicle Graphics
● Air Balloon
● Standing Globe
● Display Tent